Rue de la Paix is the ideal starting point for a visit to the shopping city of Paris. De la Paix stands for Peace, therefore Rue de la Paix is the Peace Street of Paris to commemorate the Peace of Paris and the world. The street is famous for the jewellers located there, making it one of the most expensive streets in France. Rue de la Paix is special and luxurious and that is why the diamond collection of Isabel Bernard carries this beautiful name.